Companies’competitive advantage depends primarily on their ability to grab the opportunity in the digital revolution era and quickly adapt to the business environment of data economy. Developing and implementing a strategy for complying with the complex regulatory framework for data, digital services and AI are key prerequisites for a successful business.
In today’s data-driven economy, digitalisation aims to transform both customer/sale channels and internal operational processes by using new digital solutions (e.g. AI, IoT, Cloud, Big Data, API). This will make business processes significantly quicker, more convenient and more efficient.
Digital transformation is forcing companies to overcome various legal challenges. Digital compliance requires strategic planning, as companies need to take into account data protection, re-use of data in public and private sectors, consumer protection, competition, e-commerce and contract law, copyright and more.
This work has to take place in a complex environment, where companies face many uncertainties due to the rapid evolution of technologies.
For businesses present in Central and South-Eastern Europe, we offer a network of
leading law firms specialising in digitalisation and AI in their respective jurisdictions.
Our network - extending from the Baltic States to the Southern Balkans - has been
providing coordinated legal services for a Big Four Tech company on more than 500
projects over a time-span of more than half a decade for a Big Four Tech company.
Our lawyers have been part of the lives of global companies at the forefront of
digitalisation and technology efforts.
We are confident and motivated to support our old and new clients' operations with
this decades of knowledge and experience, from strategic planning to practical
implementation of digital transformation.
Our approach to digital developments, new business models and the associated contractual environment is holistic. As part of this approach, we incorporate data protection, consumer protection, competition, media regulation, advertising and commercial law considerations among others, into our projects in addition to the traditional legal approach. We provide a 360°, business-oriented and practical legal service to support our clients in their efforts to develop and apply new digital technologies.
“As legal advisors to many of the world’s elite global technology companies, we keep ourselves up to date on the rapid evolution of technology and the constantly changing legal regulations.”
The firm brings together the highest degree of professionalism, the efficient delivery of legal services with dynamism, flexibility, responsiveness and personal attention.